Showing posts with label TRADITION. Show all posts
Showing posts with label TRADITION. Show all posts

Thursday, June 21, 2012

why high street fashion is evil?

recently I have wrote an article for WWF's Earth Book 2012, just some thought about mass produced fashion and endless consumption causing fashion pollution:

I am studying Environmental Engineering at UCL in London. My goal is to encourage people to live sustainable and contribute towards saving our natural resources. I am environmental activist who dedicates time for volunteering and helping to preserve urban nature every year.

Living in a big city London, I have noticed that people are tend to consume more unnecessary products rather than people who lives in small towns. They are tend to buy everything impulsively ending up with goods they actually do not need. The main hazard becomes fashion as people buy too much cheap clothing which they use only one time. Usually this is not because they do not have money for clothing they just want to wear it once. 'Quick fashion' creates massive landfills considering the materials, labour and energy that are involved in making one-time-piece.

Urban pollution has encouraged me to create a sustainable clothing brand- Julija Handmade. The brand that specializes in custom made knitwear. Clothing are completely handmade created from organic materials without using any energy resources.

I want to teach people how to take care of their belongings and pollute less by changing their perception towards fashion and lifestyle.

My message to people worldwide: do not be a fashion victim and consumer without an opinion. Buy less clothing and make them last longer. Do not create additional waste around you.

FROM FOX HUNT MENSWEAR ARCHYVES

style is not about having loads of different clothing it is about having few pieces which fit well.

personalized clothing makes you stand out.

few pictures from Fox Hunt personal archives which we love>







FOX HUNT STORY. HISTORY OF STYLE IN OLD PICS

HAVE A LOOK AT FOX HUNT MENSWEAR OLD PHOTOS.

The brand has started from a single family who knitted for themselves and neighbours.

Hand knitting used to be as a daily routine. Today the traditional craft started dissapearing significantly.

Mass production has destroyed people's perception and appreciation of custom made clothing.

http://www.foxhuntmenswear.com/

FOX HUNT STORY

KNITTING WAS A TRADITIONAL FAMILY'S HANDCRAFT DATING XIX CENTURY. 
THE PRODUCTION OF A GARMENT WAS A LABOR-INTENSIVE PROCESS 
INVOLVING YARN PRODUCTION AND HAND KNITTING. 

NOW CUSTOM MADE CLOTHING AND ACCESSORIES ARE CONSIDERED TO BE LUXURY GOODS.
FOX HUNT MAKES A CUSTOMER TO FEEL SPECIAL BY PROVIDING EXCLUSIVE KNITWEAR.

IN THE AGE OF MASS PRODUCTION FOX HUNT IS AIMING TO PRESERVE AND MAINTAIN THE TRADITIONAL HANDCRAFTS.
FOX HUNT WORKS TOWARDS SAVING NATURAL RESOURCES BY ENCOURAGING CUSTOMERS TO 
BUY UNIQUE HIGH QUALITY CLOTHING AND MAKE THEM LAST LONG.


OFFICIAL WEBSITE LAUNCH IS COMING SOON

THE OFFICIAL WEBSITE LAUNCH EVENT IS COMING SOON!
THE LAUNCH PARTY WILL BE HELD IN LONDON
KEEP UPDATED!

Wednesday, June 20, 2012

What is Fox Hunt Menswear?

Fox Hunt is a luxury menswear brand providing with bespoke and ready-to-wear knitwear.
The label is introduced as a family tradition in XIX century.
Fox Hunt is an exclusive brand which is offering handcrafted products and constantly introduces new designs to a collection  during one season. Each stitch is made by hand. It allows a customer to get unique knitwear created only just for one person.
Fox Hunt is aiming to maintain and preserve traditional handcraft. 
The label creates classic knitwear and accessories. The products are inspired by classic dandy and British style.


official website:
FOX HUNT IS A LUXURY MENSWEAR BRAND PROVIDING BESPOKE AND READY-TO-WEAR KNITWEAR.
THE LABEL IS INTRODUCED AS A FAMILY TRADITION DATING THE XIX CENTURY.

FOX HUNT OFFERS PERSONALIZED AND CUSTOM MADE CLOTHING SERVICE AS WELL AS READY-TO-WEAR COLLECTIONS.
DURING THE SEASON FOX HUNT CONSTANTLY UPDATES COLLECTIONS WITH NEW DESIGNS.

FOX HUNT KNITWEAR AND ACCESSORIES ARE 100% HANDMADE TO ENSURE UNIQUENESS AND TOP QUALITY PRODUCTION.
THE BRAND DOES NOT USE ANY MACHINERY IN CLOTHING PRODUCTION. EACH STITCH IS MADE BY HAND.

FOX HUNT USES THE FINEST AND NATURAL MATERIALS SUCH AS CASHMERE, LAMBSWOOL, LINEN, SILK, COTTON.
DESIGNED AND PRODUCED IN LONDON.
PROVIDING FOR CLIENTS IN THE UK AND WORLDWIDE.